Get free access to module #1: Learn 80% of headline-writing skills in just 5 days
Crafting headlines is the holy grail of copywriting. But learning to write by starting with headlines is like learning to drive by starting with rally racing. So here’s a secret shortcut:
Calls to action share 80% of their DNA with headlines…
Therefore, if you can learn to write irresistible calls to action, you’ll have acquired 80% of the skills for writing magnetic headlines.
You can learn this in 5 days
This is why module #1 of Learn Copywriting Backwards is a 5-day intensive on writing calls to action.
Learn how a tiny change to the phrasing of your button copy can increase response by 50% or more
Discover the 3 components of a successful call to action (yes, one is the button—but there are 2 others)
Find out how to accurately measure (and increase) the value of your offering by avoiding the “value fallacy”
Discover the single most fundamental principle of all copywriting, which dictates with unerring certainty whether your copy will be persuasive or not (plus concrete steps for implementing it, with examples)
Lessons are delivered by email in a carefully-timed sequence. How you study is up to you:
Read the lessons on your tablet or computer
Listen to the mp3s
Print them out to read in a comfy armchair
D Bnonn Tennant Copywriting coach & conversion consultant Information Highwayman
Enroll for module #1 with just your email address (No credit card, no obligation)